Cut Out Flower Tire Bag - IndiaConserve
What a message! Bright and cheerful red cut out floral designs in recycled tires speaks loudly for the environment. The bag has black stitching, two 25 inch rubber straps, and zipper closures. Measures 14 inches by 7 inches by 3.5 inches. Inside is lined in black cotton with a zipper pocket and cell phone pocket.
Meet the Artisans
Born of a desire to reduce India's mountain of waste, improve energy efficiency, and help some of Delhi's poorest out of the city's slums, Conserve India achieves all this by turning plastic bags into high fashion handbags.
Conserve started as a fledgling recycling project but quickly adapted to confront the biggest challenge it was facing, what to do with the thousands of plastic bags that could not be composted or recycled locally.
After much experimentation, the Conserve team hit upon the idea of not recycling, but upcycling by washing, drying, and pressing the bags into sheets. ̴Ì_Handmade Recycled Plastic (HRP) was born and designs for handbags, wallets, shoes and belts quickly came flooding in. ̴Ì_The challenge was obvious: Use high fashion to support better lives for the poorest and a cleaner environment for all.