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What’s the deal with all the red clown noses?
Today, United States is hosting our first Red Nose Day!
See our store mascot? She is all for it too!

Red Nose Day started in the UK to raise awareness about world poverty, especially for the children and the young. The UK partnered with Comic Relief over 30 years ago and started a fundraising campaign to bring awareness to this issue. This will be the first year in the United States. They partnered with 12 nonprofit organizations that help directly in the States. Half of the money fundraised will go to help the 12 nonprofits and the other half will help those in the poorest communities in Africa, Asia, and Latin America.
The organizations mentioned on the Red Nose Day website are:
  • Boys & Girls Clubs of America
  • Charity: water
  • Children’s Health Fund
  • Feeding America
  • Gavi, the Vaccine Alliance
  • The Global Fund
  • LIFT
  • National Council of La Raza
  • National Urban League
  • Oxfam America
  • Save the Children
  • United Way
Red Nose Day partnered with NBC to host the 3-hr entertainment television awareness show.
Why the show?
Red Nose Day live show is full of comedians, actresses, actors, musicians, and more. Fundraising should not be a drag. It should be fun! We all know America loves their television and entertainment. So, the real question is… How brilliant is this?! There is still time to get involved and donate! Hopefully, this is a great start to bringing awareness to world poverty and different ways to get involved.

World poverty can not be solved on donations alone. Some alternatives include volunteering to create sustainable differences, donations financing micro-loans, and scholarships for local businesses that could grow to employ workers so that they can provide for their families. Donations are extremely important and provide immediate help.  It is also important to consider how to help a family with the long term commitment needed to really aide their family. This is where fair trade comes in. Ensuring workers are paid a fair wage so that they can care for their own families and send their children to school provides for long term success.  We as consumers have the ability to end poverty and ensure social justice with our purchases. So please support fair trade companies and the individuals that they are representing.  And of course continue to donate and support great causes like Red Nose Day.
If you would like to see just a peak into the lives of the people you would be helping, read our blog post on those living on a dollar in Guatemala. If you watch the documentary, you can witness the beautiful changes mirco-loans can provide to a family living in poverty. 


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